Bio

About Karen Kanakanui and CopyVox

Karen first discovered the power of the human voice to connect with an audience when she was a classical music announcer on a public radio station. Over two years, Karen built a loyal audience and raised $4,000 in a two-hour show during the station’s first ever fundraising effort. Without meaning to, Karen discovered a link between a warm, professional, voice message and—money!

Karen loved radio and the audience connection. To expand that vista, she returned to graduate school and got a master’s in TV/Radio/Film from Syracuse University.

After graduation, Karen moved to LA, where she was an associate editor at a music industry trade magazine before landing at Universal Studios. Over fourteen years, Karen worked in various capacities, eventually managing a group of desktop support professionals for Universal Pictures. And yes, she walked on a few red carpets and did see a lot of TV and movie stars walking around the lot!

At Universal Pictures, Karen was a visionary, relating to her clients in ways that showed she understood the challenges of both the big picture (the film business) and their specific department. She was able to bring solutions to solve their business challenges in the form of cutting-edge technology and software development.

Although Karen liked the film business, and was well-liked by the film directors, producers, and actors, Karen’s roots finally called her back to West Virginia. But what’s a big-city girl supposed to do back in small-town WV? Build a virtual copywriting business!

Starting with her contacts in California and by pursuing two traditional online business-building techniques—writing articles and publishing newsletters—Karen was able to find clients across the United States—and then find others in her own backyard as well. At the same time, Karen began to see the potential of using the Internet multimedia capabilities to tell a sales story. She was drawn to audio and video, as well as the written word, and explored ways to bring them together. Her background in copywriting and audio gives Karen an edge in the ability to use voice persuasion in order to move leads along, convert sales, and increase profits.

Today, Karen brings her many years of experience and success to her target market of marketing and communications professionals in B2B companies. A sales catalyst in voice persuasion, Karen helps agencies achieve client goals in an age where audio persuasion has become increasingly more crucial in the domain of sales, especially on the Internet, which has seen exponential use of this powerful marketing communication tactic with audio emails, website content, flash presentations, and other multimedia applications.

Karen heads up the virtual agency that is CopyVox, a nimble group of professionals that can accommodate your direct marketing needs with maximum flexibility. CopyVox has specialists in copywriting, audio, video, and graphic design.

Now that you know a little more about CopyVox and its principal, Karen Kanakanui, why not ask for that free report, and if you still want to look around, get a taste of our work and look at a few samples?