AUDIO MARKETING TACTIC BOOSTS RESPONSE
FOR NOTED CERAMICS ARTISAN

Potter Jeff Diehl, while very successful as a revered and noted potter, wished to expand his business to include a new field – architectural ceramics, and needed a solution for his website that would not only increase response but better convey the depth and richness of his art. When Jeff came to copywriter Karen Kanakanui, he had no idea what that solution might be, but Karen instinctively knew that Jeff’s art was a medium that could vastly benefit from her skills in audio marketing.

Although Jeff was not comfortable with hard-sell marketing, he did allow Karen to use her copywriting and audio voice persuasion skills to create a two-minute audio and visual presentation designed to keep visitors engaged while on his site, www.lockbridgepottery.com. The finished product is warm and engaging and has produced favorable responses from visitors to the site. Jeff feels that the personal nature of voice not only supports his image as an artist who seeks a deeper "connection" with his audience, but that it strikes the right chord in "persuasion" — not too subtle, not too hard. Karen's blend of copy and audio has helped Jeff "go to the next level" in his marketing.