They’re called avatars. You’ve probably seen them in discussion group as static images – a cartoon-like character that represents a person’s personality. The animated version of avatars—big in online gaming and in virtual worlds like Second Life—are also beginning to show up in marketing material on the Internet. I first …
Planning a Web Site
If you’re just getting ready to step on to the information superhighway and create a website, you may be tempted to use existing text from your print material for the website. It may seem like a logical step, but in fact, print material often doesn’t “translate” well to the Internet.
So …
Who What Where When and Why
Has this happened to you? You’re talking to a prospective client and everything’s going great. They’re very receptive to what you’re saying and then they say, “Sounds good. Can you send me a proposal?” Thud! Many people dread hearing those words because they don’t know how to write a proposal. …
