Storytelling for Business - Beyond 'Once Upon a Time'
Why story marketing? It's not a new concept, although it does seem to be "all the rage" right now. But don’t just write it off as the latest bright shiny object (squirrel!) or another marketing quick fix.
The truth is that story marketing is the answer to that age old challenge that plagues many business owners when they’re trying to come up with content that will engage visitors on their website, add subscribers to their ezine, and encourage social media connections: “What do I do? What do I say?”
There are endless ways to take your product (or service) success story and re-purpose it: social media, online video, ezines, case studies, sales presentations, direct mail, and did I mention social media? And unlimited stories for your business to tell - you don't stop with just one! Fortunately, you don't have to do it by yourself...
Here are four ways I can help you tell your business story:
|WRITING: Create your business success stories for you and help you share them on your website, via case studies, online video, and social media. For the time-starved marketing professional! Telling your story well offers offer great opportunities for putting a new spin on your message, but finding time to create these new marketing avenues can be challenging.|
|ALL THINGS AUDIO: I think storytelling is an ideal medium for the human voice! Maybe you’re looking for a nice, warm voice to introduce your new product, or narrate an e-learning episode? Case studies that need to be written and/or voiced? Looking to take advantage of the online video trend – but don’t want to appear on camera? I have ideas for you!|
|E-NEWSLETTERS: For lead generation, building the relationship, staying in touch - e-newsletters – or ezines - are the perfect vehicle to get your story out there on a consistent basis. Once a month, twice a month, you can choose what works for your audience and I’ll work with you to keep the content fresh and production on schedule.|
|CASE STUDIES: Know why case studies and success stories are so successful in marketing? I'll tell you - it's because they allow your customers and clients to tell the story of how wonderful your business is. They do the heavy lifting for you! Read more about our case study services here:|
How else can I help you? Learn how here...