Attention: Savvy marketers using story marketing to generate leads,
engage audiences, and increase sales!
If you're going to tell business success stories,
for goodness sake, tell them well!
Or don't tell them at all...
Tell Your Stories Well:
Add Pizzazz to your Case Studies
Look, there are no hard and fast rules saying you must use business success stories, or case studies, in your marketing.
But if you're going to tell business success stories, do it well! Put them in the proper format for maximum effect. Craft your story well - make it stellar, make it strong!
- Tell a story - a real story - with a beginning, middle, and end. A good case study is more than 3-4 paragraphs.
- Make it mostly about your clients and not all about you. A marketing brochure, for example, has a completely different point of view than a case study; they shouldn't "sound" the same.
- There is a logical flow for success stories. Sure, there can be variations on the overall theme, but generally, case studies introduce a challenge, outline a solution, and describe results of applying the solution.
And there are endless ways to take your product success story and re-purpose it: social media, online video, traditional media, trade shows, sales presentations, direct mail, and did I mention social media?
And of course, you don't have to do it by yourself!
Step One is to visit our Services page and see how CopyVox can create success stories for you, and then tell your stories - well - via social media, online video scriptwriting, and a myriad of other marketing services.
Step Two: If you already know that business success stories are what you're after, visit our Case Studies page to view success story samples and to find out how to get started working with us.